what we do

Advantage Military offers a full range of services that grow sales, reduce costs and elevate and execute go-to-market strategies.


Wider distribution.
Profitable retail category management.
Optimized pricing, promotion and displays.

The depth and breadth of our portfolio enables us to engage in truly strategic partnerships with our clients and military customers.

Our strong, long-term retail headquarters partnerships are built on trust and proven results, leading to a competitive advantage for our clients that drives sales.

Our knowledgeable business managers bring actionable insights and a clear understanding of our clients’ retail objectives, innovations, tactics and processes, helping to create data-driven business plans that maximize every brand’s potential.

We deliver

Customer alignment
& partnership
Joint business planning
& sales execution
Category & space management
End-to-end administration
& sales support
Woman presenting data
OUR PROMISE: Identify new opportunities in the ever-changing military market, align goals and ensure full, successful implementation of every sales strategy.


Powerful analytics. Actionable insights.

Woman on computer

Driven by the Advantage Sales’ Analytics, Insights & Intelligence team, our category management experts provide actionable recommendations to meet the military shopper with the right offer at the right moments along the purchase journey.

Backed by powerful intelligence, we create custom business plans and long-term strategies that deliver measurable results and a quantifiable return on investment for brands who want to grow their business in the military channel.

We deliver

Space management
Category leadership
Robust data sets
& models
Thought leadership
that drives brand growth


Dedicated teams.
Innovative and proprietary technology.

In-Store Merchandising

Advantage’s merchandising application optimizes distribution by relaying accurate store-level authorizations. Our associates leverage retailer point-of-sale data to quickly identify and address store-specific SKU issues, including voids, out-of-stocks and out-of-dates. The software also powers live ordering, promotion compliance and competitive reporting.

In-Store Selling

Advantage's Pitch Book in-store selling application delivers professionally developed sales stories that are integrated with store-level data, empowering our associates to effectively present new items and recommend promotions and displays.

Powered by each retailer's point-of-sale data, associates present store managers with a clear picture of store-level sales, missed sales and new merchandising opportunities.

Our singularly focused, skilled team members drive brand visibility and incremental sales and are able to rapidly respond to special or urgent in-store execution needs.

Merchandiser restocking shelves
Using best-in-class, proprietary retail field merchandising and in-store selling applications, Advantage Military teams set the standard for field execution.
Woman answering phones in a call center


Single point of contact.
End-to-end approach.

Backed by Advantage Sales’ BPO team, our exceptional administrative support helps each client reduce costs, increase efficiencies and achieve their business goals.

We deliver

Pricing & form
Order & data
Collections & cash
application reconciliation
Stocking & value chain management settlement